Steve Berlin Johnson presented a keynote at the recent MarketingProfs Business-to-Business Forum talking about how Twitter is a great tool for finding out what our/your customers are thinking and reading about, and leveraging that for your business. He also recently featured the cover story on Time magazine.

You can also see a short video on what his keynote was about.

If you’re not on Twitter already and want to find out for yourself what it’s all about I suggest you get yourself an account and start following people and/or organisations. If it all seems a bit overwhelming here’s a great article on where to start to find people on Twitter.