Steve Berlin Johnson presented a keynote at the recent MarketingProfs Business-to-Business Forum talking about how Twitter is a great tool for finding out what our/your customers are thinking and reading about, and leveraging that for your business. He also recently featured the cover story on Time magazine.
You can also see a short video on what his keynote was about.
If you’re not on Twitter already and want to find out for yourself what it’s all about I suggest you get yourself an account and start following people and/or organisations. If it all seems a bit overwhelming here’s a great article on where to start to find people on Twitter.
On early Saturday afternoon (our time in South Australia) I got online and registered UniSA as a Facebook username. You may, or may not have, noticed that the Facebook URLs aren’t that friendly or easy to remember but Facebook changed that for pages/profiles over the weekend. Read more about it on Inside Facebook.
Now you can easily find the University of South Australia (UniSA for short) by typing www.facebook.com/unisa into your web browser.
We were able to do this as we have over 1000 fans but for pages without this many fans, you can claim your username in two weeks time. Individuals, however, can also claim a pretty URL right now.
